About Cynthia Wheeler // Creative Director & Brand Strategist
Cynthia Wheeler is Pretty Solid — a brand strategist, content creator, illustrator, designer, and artist. She loves helping businesses capitalize on distinctive content. Balancing research and brand process with narrative, design, and AI, she crafts killer stories that stick.
From colleagues to corporate, Cynthia’s been called the golden goose for her ability to transform imperfect ingredients into outstanding results. She’s helped rebrand Fortune 500 companies, shaped exhibition and conference experiences, and rapidly turned out executive-ready presentations. She thrives in co-creation, bringing experience and thoughtfulness to every project, and is a natural extension of any team looking for solid results.
Background Cynthia began her career as Western Regional Art Director for Whole Foods Market, where she helped evolve the brand both regionally and globally. She went on to help launch popchips into snacker’s hands, co-creating an experience that catapulted a fast-growing consumer brand.
She then spent more than a decade in the life sciences, first rebranding Finesse Solutions and then managing experiential design for Thermo Fisher Scientific. There, she twice led identity redesigns, crafting value propositions, positioning, messaging, and visual identities. Along the way, she became the go-to partner for executive speakers, rapidly translating complex technology into crisp, compelling stories.
Today, she brings this range and precision to her solo work to help clients deliver stronger narratives. Cynthia lives in Silicon Valley with her husband, an automation engineer, and their Siamese cats, Hobie, and Cooper.